Energica Motor Company has started selling in Japan and Australia. The first batch of motorbikes will arrive in both countries in Q1 2023.
Japan is a key market for us. Energica’s presence in Japan was sealed in August at the eight-hour Suzuka Circuit where our bikes were acclaimed for their performance during the numerous test laps at this prestigious and world-renowned endurance race. Our partnership with Estar & Co., Ltd. in January 2020 has also improved our efforts in developing our Asia-Pacific network.Livia Cevolini, Energica Motor Company CEO.
Japan is a priority market for Energica, where nearly 10.3 million two-wheel vehicles are registered and more than 83,000 motorcycles over 250cc, Energica’s target market, were sold in 2021. Demand for EVs in Japan is growing fast, driven by regulations restricting vehicle emissions and a rapidly growing EV charging network. However, established OEMs have slowly introduced high-performance electric motorcycles in the 250-cc category. Energica will move fast to fill this gap and become the high-performance electric motorcycle of choice for Japan’s motorcycle enthusiasts.
In 2020, Energica established a strategic partnership with Estar & Co., Ltd. to import motorcycles into Japan. Estar & Co., Ltd. has opened a mono-brand showroom in Kobe, on the man-made island of Rokkō Island, where riders can come and test drive any Energica’s Eva Ribelle, Ego and EsseEsse9+. They have also developed a distribution network throughout the country.
In Australia, Australian Electric Motor Co. has partnered with Energica to offer a premium selection of electric motorcycles in Australia and New Zealand. Last year, motorcycle sales in these two countries hit a 15-year high with more than 100,000 new units sold, which makes these markets lucrative for further EV expansion.
Energica has a proven track record of supplying motorcycles to customers across the ASEAN region. Recently, the company partnered with UTOMOCORP to deliver 88 EsseEsse9+ bikes to the Indonesian National Police.
In Europe and Asia Pacific, Energica has added 12 new sales points since the beginning of the fourth quarter totaling 130 Energica dealers and importers worldwide. Year to date, Energica has sold 78% more motorcycles compared to the same time last year. Additionally, Energica already has a substantial backlog of orders for its newest product offering – the Green Tourer Experia.